Email Marketing Services
The ROI of Email Marketing is a WHOPPING 4300%
Email Marketing is the #1 way we help clients grow their business and earn more revenue. We’ll help you build an email list and send effective marketing emails to connect and engage with potential customers.
Why are you missing out on this opportunity? Reach your customers in the one place they are every single day: THEIR INBOX
We offer affordable, efficient and fully managed Email Marketing. That means you tell us what you want to promote, or what your business goals are…and then we use our expertise to execute for you. We’ve honed our skill sending more than 10 million emails in 2016 alone.
Fully managed, hands-off, “done for you” email marketing. In other words, we handle EVERYTHING.
Email marketing is by far the most cost-effective form of marketing that your business can do. However, the problem for most business owners is that email can quickly get complicated.
Rush Hour offers fully managed email marketing services to help you get and retain new customers – driving revenue to your bottom line. Additionally, unlike Facebook or other “rented properties”, your email marketing list is a tangible asset that you own, now and forever.
Email Deliverability Consulting and Optimization
Rush Hour ensures you only send email to real users and helps you separate the low-quality addresses from high-value contacts. Protect your reputation, increase open rates, and save money.
“According to a recent survey from The National Restaurant Association, 84% of restaurant operators consider marketing e-mails to be the most cost effective form of raising revenue.”
Yet Mailchimp reports that the average deliverability for legitimate senders is only 56%!
As a Return Path Certified Sending Partner, our email delivery service scores consistently at 99 –
the highest score possible.
Our sending reputation guarantees that your emails arrived in the inbox and with “images on” among the top ISPs, such as Yahoo, Hotmail, Comcast and others.
Let us manage & execute your email marketing!
Contact us today to take the first step to growing your business:
AN AFFORDABLE SEO COMPANY IN NASHVILLE
Want to learn more about email marketing?
The following is a recent interview of Adam Bowie, founder of Rush Hour Marketing Technology. The interview was conducted by James Lamb of BoostCE – a marketing consultancy that currently is working with several Fortune 100 companies. The interview was part of a series James prepared about email marketing experts.
1. Who are you and what do you do?
I own Rush Hour, the #1 Digital Marketing Company in Nashville, TN. We specialize in executing marketing strategies and growth hacking techniques for small to medium-sized businesses. Our main areas of focus to help clients are Reputation Marketing & Reputation Management, Email Marketing, Event Ticketing & our latest software service, a Digital Coupon & Gift Certificate Platform.
2. How long have you been using email as a marketing tool and how did you get started?
I learned email marketing the hard way when I started a daily deal site in the very early days of Groupon. The concept blew me away. I saw the enormous revenue potential and ROI of email marketing – a way to make money without having to sell a physical product. Since those difficult days, I have done my best to learn all I can about email deliverability and email inbox placement, as everything we do for clients revolves around strategic email marketing. The roots of what we can accomplish lie in our ability to get emails delivered and have the email content be relevant to the subscriber.
3. What’s one thing you wish you’d known when you started out?
Wow, only one thing? I made so many mistakes it’s not funny. I am pretty aggressive, and I love trying big, macro changes because that is the way to learn quickly. I really wish I had an education in the complexity of this world before I began. So many people think that you build an email campaign, hit send, and everything else takes care of itself. As we all know, spam is a billion dollar business, so the level of sophistication in email delivery is really stunning. I just had no idea about that when I started down this path.
4. Think of a recent marketing email you received… did they knock it out of the park, or do you think they missed the mark? Who was it (or what industry) and what did they get right or wrong?
A recent client that comes to mind. When we first started working together, their emails were going straight to spam, even from their personal Inboxes! And this was happening even though their email was “whitelisted” and approved at many of their partner institutions. However, like most companies, these partners were managing their email through Google Apps. This was part of the problem – even though the partners wanted to receive the communications from my client, they couldn’t, because complex algorithms determine what email lands in the inbox, and what goes to spam. Fortunately, we were able to correct the problems, and some of their recent emails have had open rates over 92%. The point of the story is that email is complicated – even when you have an invitation from a mail server – and approved content… there are just many parts of the puzzle to keep up with. Sometimes it’s simply better to outsource your email marketing to a company that specializes in email deliverability, since the effects of spam placement and junk placement can shut a business down overnight. As all email marketing companies know – it’s so much harder to correct a problem with an ISP than it is to do things correctly the first time around!
5. What’s the one question you wish people would ask because it’s the most important thing people must know? (And what’s that awesome answer you have at the ready?)
One problem I seem to encounter with clients is that they don’t even know where to begin. They read something online about this or that, and then they hear the mantra of “social media, post to social media” and they come to us with no clear plan of action or goals they want to accomplish. So I guess the question I like is, “What do you think we should focus on, and why”. I usually am able to find the low hanging fruit in terms of increasing revenue, areas where we can give them some quick wins in their online marketing or marketing strategy. This allows me to build some trust with them, so when I suggest longer term strategies, they are confident in me. I kinda feel that as long as I can find ways to make them more money, they will want to keep doing business with me 🙂 In general, we place a lot of emphasis on building a list of customers, and establish a consistent email marketing strategy. Unlike social media platforms, which are really “rented property”, your email list is a tangible business asset that you own. No Facebook advertising change can affect that, no Google or SEO algorithm update can ever take that away from you.
6. How can people connect with you?
Probably the best way is via email. I use texting as a primary means of communication, but an email immediately gives me more information than a text. From it, I can check their domain, see the email sending info, perhaps get a feel for their brand, etc. This way, before we even talk, I often can guess where the business needs help or how we can add value and help boost ROI.